It is almost 2019, and with a new profession popping up every day, competition is just getting more vigorous. However, one thing that is common among all the jobs is an online presence. Be it a florist, a chef or even a writer, an online presence through blogs and websites is as imperative as one’s talent.
WordPress has been a top dog when it comes to blogging with its extensive array of features, one of which is to be able to use Analytics. The feature that helps you keep track of the incoming and outgoing better.
It is, however, another job to choose the right Analytics Tool. Here is a compiled list of the top 10 you could use on WordPress-
1. Monster Insights:
One of the top runners in the analytics game. Monster Insights has been a WordPress preferred option for as long as one could recall. Boasting a client list that includes giants like Microsoft, PlayStation, Subway, etc., this option is an excellent long-term investment.
To start with, its effortless connectivity to Google Analytics makes it a tempting buy. Adding to it is its deep and intricate analytical features. With this, you can keep track of the overall traffic and behaviour on your site.
With its customizable dashboard to give you your top-ranked content, it’s almost too easy. Furthermore, the tool also ranks the incoming traffic geographically, that is, from which region you receive visitors. It also points out from which third-party sites your traffic is being directed from and ranks them accordingly. The basic page views and average session durations are included too, along with the content downloading trackers. The device tracking feature lets you know which device is being used the most to access your site. The revenue conversion and other monetary details are showcased descriptively too. Real-time stats and content tracking are optimized and user-friendly. In a nutshell, if planning to compete online, this is one item you would surely want in your arsenal.
2. Google Analytics:
When it comes to online sport, it’s seldom that we don’t find Google playing. This time with their analytics plug-in, they do nothing but impress, as usual. One of the default WordPress partners and a versatile option for sophisticated data tracking, this could be a good call too.
One of the most well designed and multifeatured options, Google Analytics provides just the right tools. Starting with the basic audience reports which include page views, content downloaded, the source of incoming traffic, the demographical reports, etc., are all aesthetically listed and showcased. These will help you understand your audience better and point out the flaws your sites may have. Another comprehensive feature is the Goal feature which one could use to set a goal for the site, which might be several page views you want to reach or clicks you want to get. The plug-in lets you create a pathway, a plan you would want your audience to follow. It also notifies if there is a deviation, thus giving a chance to make corrections. Among other basic analytical feature there is one advantage, that is, Google keeps its other avenues connected too. The analytics collected could directly be fed to Google Ads and get a more suitable plan of action which garners more traffic. This option is a creative genius and highly preferable.
Another optimized multi-device option which has been prominent for a while is Heap. Heap is primarily known for its accuracy and efficiency in tracking automatic events on a site. HEAP comes in with features like clicks tracking and extensive form submission tracking. Also optimized for portable devices, it makes sure no swipe or tap goes unnoticed. It’s also prominent in making targeted individual user tracking which gives you a more detailed insight of your audience. One big plus point is the use of complex features like user segmentation and funnelling can be carried out by users who are not versatile in computer coding. This option is advisable, but it is paid after a count of 5000 sessions so keep that in mind.
Another good to go analytic tool, ExactMetric is also a Google Analytics Dashboard for WordPress. Which means it’s a simplification tool which beginners might find an affinity to, compared to the more complex Google Analytics. The tracking efficiency is as good as Google’s, which is attributed to all the key features required. Accurate link, file, and content tracking along with real-time stats regarding the site traffic. The dimensions are customizable and GDFR friendly. The demographic reports are included too. It is programmed to be multi-site ready if you feel the need to use that feature. The dashboards are inviting and user-friendly, especially for people with no programming knowledge. As a beginner, this is one option which is highly preferable.
An efficient open source analytical tool, Matomo is next on the list. Previously known and marketed as Piwik, this tool offers a range of features to start with. It comes in two modes Self-Hosted and Cloud-Hosted. The former is well suited for people with adequate technical knowledge while the latter is a fuss-free self-optimized version. The tracking comes with demography, content trackers and, heat maps. It keeps separate tracks of logged in users and track their activity with constant notifications. The revenue tracking is equally efficient and keeps you updated with every spike or inflation. Plus, there is a support team available through the clock to help you in when you are in need. Economically cheaper than its other counterparts, this one is something you could invest your money in.
Another easy to use and efficient analytical tool is CrazyEgg. CrazyEgg is known for its fantastic heat mapping features that keep track of the sources of the clicks to your sites. It not only tracks but helps you enhance the traffic by picking the right colour and fonts using its A/B testing tool. Tools are provided for systematic segmentations of clicks and referrals. Custom dashboards make it a tempting pick along with easily accessible data records and user-friendly design. CrazyEgg is another smart option to keep in mind.
This unique site comes in dual interfaces, one for beginners and the other for advanced users. Consolidated by it is up to date dashboards and data tracking, they promise an immediate increase in site traffic in the form of page views and scrolls and subsequently the overall revenue. Their in-built supported APIs also help a make a structured plan in reference to the collected data to target the right demographic audience and create content that is interesting and engaging. Their data pipeline service allows easy data transfer, making it an even more attractive option. Even though it is not a very mainstream option, it is still a reliable one.
8. Adobe Analytics:
Adobe once again enters yet another technical domain with an advanced, efficient tool called the Adobe Analytics. An advanced tool for major entities and enterprises, this tool serves its purpose well. It comes with extensive visualizations and tracking features which make audience data gathering a walk in the park. Its smart inbuilt tools help provide accurate insights in the form of demographics, real-time numbers, and graphical analysis. Moreover, based on the extensive data collected it also prods the user to enhance the unenhanced and make creative content changes to make the revenue rise. Adobe once again proves its prominence in the field it dominates with this must-try tool.
Woopra is another high-flying web analytical tool used by a lot of major companies and corporations. With its tracking features covering heat mapping, real-time numbers, revenue generation per hour, the trend followed by visitors, demographic data, content scrolls, and segmentation, this tool is hard to miss. The data and content could also be funneled to find out what’s causing the audience to lose interests and thus fix it to make more engaging and exciting and subsequently get the revenues goal you’ve set. Woopra could indeed prove to be an option that is worth a try.
Even though it is an efficient option, Mixpanel isn’t as easy to set up as compared to its counterparts. However, it does offer real-time statistics along with product engagement data to help gain proper insights. The basic data collection is included too which helps make enhanced and informative decisions based on the vast data collection per hour and help make the content more alluring and generate web traffic. Available in two different plans, namely, ‘Engagement’ which provides millions of data points and is paid, while the other is ‘People’ with 1000 points for free. It might not be as user-friendly as the others, but it serves the purpose just fine.
The list above will hopefully provide aid in choosing what’s best for your online blog. It’s a credit to these tools that omnipresence is no longer just a fancy word but an attainable goal. A goal every brand, every company is currently trying to attain and now you can too. So choose wisely and get blogging.