In today’s competitive world are you finding it difficult to enable your website to find a secure footing in the market? Are you looking for some ways to give a boost to your website and increase subscriber base? Don’t worry you’ve reached the right place to seek information.
Gone are the days when the internet was a new thing and was only accessible by tech-savvy people. Maybe back then it was just good content that made a successful website; however, things have changed. Now the Worldwide Web is bombarded with different websites, blogs, social media platforms, and business portals. In this vast world of coding, you might find it difficult to make your site stand out.
The Best Digital Tools and Services
In order to get the best results, you must make specific technical changes to your website. Don’t worry! We are not asking you to read up on coding and complicated software. All you need to do is to make the most of the various services that are available online. Not only do these help your website stand out but also increase the efficiency of your operations. So here is a list of 12 digital tools and services that we use to run our website successfully.
Have you been losing traffic on your website lately? Well, one of the most important aspects of retaining and gaining traffic on your site is consistent interaction with users. It is also crucial to run campaigns to attract prospective subscribers.
AWeber offers just the service you require. It is an email marketing website that enables you to increase your subscriber base and interaction with existing users. The significant features of the service include sending email newsletters, auto-responding, managing subscribers, etc.
The service is also straightforward to use. All you need to do is to buy a marketing package suitable to your needs. The best part is its cost-effectiveness. It costs $19 per month for the first 500 subscribers after which you are charged only when your subscribers grow. You may also use the smartphone application to track the campaign. If you are planning to run online campaigns, this is your go-to destination.
One of the most challenging tasks in running a website is to make it distinctive. Although it is the content that ultimately matters, the graphics also play a crucial role. Can you imagine Facebook without its blue colour? There are also many psychological factors due to which people are drawn towards websites with unique graphics.
This makes it crucial to be focused on the looks of your website. Now you might be wondering; this will only make things more complicated for you. But wait for a second! There is one solution to your problem called Canva.
Canva offers you access to millions of fonts, images, and graphic designs. Even if you are not very tech-savvy, you can use Canva because of its simple drag and drop system. It costs about $12.50 per month for a professional plan. You can also purchase a customized plan for your individual needs.
So give a new touch to your website.
Nothing is better than an excellent introduction to your website. After all, it is a good introduction that helps people understand the purpose behind your website. There is no better introduction than a video.
Well, there is an online tool just for that purpose. It is called Animoto. Animoto is an online service that enables you to make videos using images and clips. Mostly used by individuals for social media, the service has incredible applications when it comes to creating marketing videos.
You can select different video styles, images and add text and captions. Animoto is also supported in app format.
Has it there ever been a situation where you were unable to find suitable images for a particular post? Even if you did find an image, were the royalties insanely high? Then Deposit Photos is the service that you need. Deposit Photos is a cloud-based platform that provides you access to hundreds of thousands of royalty free images.
All that you need to do is to subscribe to it and pay a small monthly fee. This gives you access to thousands of photos which you can use commercially. So no more paying heavy royalties on the photos you use.
Camtasia is another software for you to edit video content. It makes it very easy to edit video content for your website. Camtasia is supported by both Windows and MacOS.
Just drop the images and music you intend to add to your video and start editing. Another incredible feature it enables is screencasting.
If you have heavy traffic flowing through your site and has a remote team, it might get difficult to manage the various tasks and assignments among your co-workers. This might result in inefficiency in completing essential tasks required for the proper functioning of the website. There is one app that solves this problem, called Asana.
Asana is like an office pin board in your pocket. All you need to do is to add all the participants using your website to your organization’s account. Using Asana, you can easily delegate important tasks and also follow up on the progress. The app automatically notifies the concerned person of the assignment. One of the unique features is that you can organize different tasks according to the day (or time) they are required. This gives you more leverage by helping you focus on important things like promotion.
Asana is a must for a commercial website as it brings out the best when it comes to efficiency.
Buffer App is one of the incredible tools that you can use. Many times you might have found it very difficult to make consistent changes and updates to the social media accounts of your website. To hire a person to manage social media accounts is very expensive. Well, Buffer solves this problem for you.
The buffer provides you with a central access point to all your social media accounts. It enables managing these accounts without directly engaging in it. All that you need to do is to make schedules (on Buffer) for updates to be made and it will do the rest. If you intend to add a new post on your various accounts, all that you need to do is to add those changes to your Buffer account. The smartphone app makes things even easier. The costs vary from $15 for individuals to $399 for large organizations.
Snagit is the most popular screencasting tool. If you make complex or technical content, this is a tool that you must try. Snagit, as the name goes, helps you capture photos, videos and even text on your screen. In addition to this, it provides you with access to the cloud-based portal where you can share and access other captured files. There are many unique features which enable you to make elaborate videos.
Try this, and you will find how easy it makes screencasting!
9. Time doctor
Time management is the most crucial aspect of managing a remote team. You need to be efficient in distributing and monitoring tasks among different freelancers, especially if they work remotely and charge on an hourly basis. Time Doctor is a software tool enabling you to manage your employees no matter where they are working from.
Time doctor also makes reports for you to analyze time taken for different tasks distributed among your team members. Don’t worry if your freelancers have a habit of taking small breaks as they can also pause time tracking when they are away from the screen. You can even take screenshots and video record the screens to ensure more efficiency of the work given to your team. This is a vital tool in today’s world. Remember the phrase “time is money?”
10. Google Drive/ Dropbox
Well, this tool does not need any explanation. This is one of the popular services of Google and like other Google services it is absolutely free. Drive has made online backup a household thing. This tool carries incredible applications for you as you manage your website; the most basic being data management.
From images to text files, Drive can handle it all. The best part is the different formats that it supports. You don’t need to worry about carrying a hard drive everywhere you go. Your data in google drive stays in the cloud and can be accessed from anywhere. This is a tool that increases your efficiency in managing and accessing your important data from anywhere in the world.
These are a set of online tools available to manage your domain. This is the most enterprising service provided by Google. These help you manage email, revenue, traffic, and analytics. Another benefit is the centralized management of all your domains.
We mainly use it to get domain name email address but they have several other add-ons and features as well.
One of the major difficulties in running a website is to find professionals for individual tasks that you might want to complete. These might include specific editing of graphics, marketing, management, etc. Upwork is a platform that provides you access to millions of freelancers that can help you with specific tasks.
Just post a job on the platform and wait. In a little while, you will start receiving applications for the position. Not only does it provide you access to freelancers but also, due to competition, helps you pick the best candidate.
These are the tools and services we use to manage our websites. Test a few and see the ones that you like best.