Keywords research is the most crucial step when you come to optimizing your website or blog in the search engines. A right keyword can bring you a large amount of traffic straight to your website. However, researching that perfect keyword doesn’t come easy, and it takes a lot of dedication, understanding the SEO term and most importantly an effective keyword research tool.
There are two parts to keyword researching: Traditional keyword research and Competitor-based keyword research.
Traditional means putting the main keyword that gives you similar keywords where you evaluate the ranking difficulty and choose the one among them.
Competitor-based keyword research means researching for the same keyword that your competitors are already using and getting results. Now, let’s head to the top ten keyword research tools-
#1 Google Keyword Planner
Google Keyword Planner is the tool that anyone thinks of using as a beginner. The tool is free to use plus it gives you effective results on keyword searching. Another reason for the popularity is the tool directly represents the Google AdWords.
The account creation is easy and free and for the keyword placed it bestows you the deep information. As it is free so it is limited also, users can’t use it to evaluate how the keyword performs in other search engines other than Google. So, it can be used as a basic tool for newbies.
When someone wants a tool that charges less and provides some handy features on keyword researching, then Serpstat is your option. It is more than a Google keyword planner with a bit of fee and one can perform tasks like Competitor Analysis, Site Audit, Backlink Analysis and Rank Tracking.
When you put your keyword in the search bar of Serpstat, it presents you the analysis based on these four fieldsAnalysis, Site Audit, Backlink Analysis and Rank Tracking. It offers a good understanding related to that keyword such as some similar keywords, LSI keywords, Competitors, and Top Pages too. One can start with a plan of $19 per month as a minimum charge.
KWFinder gives some great filter options to apply and it is a great tool for anyone interested in long-tail keywords. Some other services like SLEEPWatcher, SERP Checker, and LinkMiner are also available. When a keyword is searched it lets you see the difficulty level of that keyword so you can decide and play with the suggestions.
It offers you three sections for keyword searching: Suggestions, Autocomplete, and Questions.
‘Suggestions’ is the most common method where we put the keyword and it shows us the suggestions.
Autocomplete as its name completes the keyword automatically. For example, you search best bakeries then the results will be like ‘best bakeries near me’ ‘best bakeries in san Francisco’
Questions section add some questioning words with your keyword. For example ‘what are the best bakeries’ ‘where are the best bakeries in the world.’
#4 Google Correlate
Google Correlate is a tool of Google where you put the keyword in the search bar and it presents you with different related keywords. So if you search for best bakeries, it also shows you the best restaurants, best dining, menu, etc. This way, it helps you to create a list of keywords that you can focus and create your content on as a result of correlation.
It also lets you see the time chart when a keyword was in trend. You can zoom in, zoom out and drag to any keyword you want. This helps you to understand every related keyword very easily.
Someone who wants a long list of keywords should give this tool a try. A user can find local keywords because it lets you choose your location from where you want the keywords. Other than location, you can choose the Business category and subcategory and let it does the rest.
For example, you selected Interior Designers and then in the subcategory you choose designers and decorators and finally you use the US as a location or any city then it brings you a list of keywords that are trending in that zone.
Do you really love to use the autocomplete feature? If yes, then this tool is perfect for you. This amazing tool lets you have the complete keyword and you just need to put one single word. For example, search for Top 10 and it will bring you several results like top 10 songs of all time, top 10 movies, top 10 Fortnite players, etc.
Another advantage is the no-cost feature; it charges you nothing for searching those amazing keywords in no matter of time. Other than Google suggestions, it also uses Yahoo, Bing, Wikipedia, Amazon, and YouTube as the sources.
Another easy tool that fetches the results from the Google Keyword Planner and Google Suggest. Plus it brings you keywords in bulk related to your keyword. For Instance, if you put cake flavors in the search bar, it will bring you a long list of keywords like amaretto flavoring for cakes, baby birthday cake, baptism cakes, baking chocolate cake, and many more.
The results may not be enough sometimes as it is a free tool to use but it can be quite satisfying. The more keywords you enter, the more ideas you get, and maybe you find that perfect keyword that put you with the audiences.
If you want an advanced version of the keyword research tool SEMRUSH reserves the place. It is more than just a keyword researcher. It even lets you search by putting the URL in the search bar and shows you all the keywords that work for that website or blog.
You can choose the country of your choice and other than entering just keyword you can use the URL as I have stated. It is an easy tool to find short and long-tail keywords. To let you try the service, it gives you ten free searches, and after that, you can buy the plans.
#9 Ahrefs Keyword Explorer tool
This is an effective tool as it offers you thousands of matching keywords plus detailed searches. There are several filter options too that lets you search differently. The user can have a seven days trial and after that, you need to pay $7 to continue the detailed keyword researching.
Ahrefs is a user-friendly space where even a beginner can start researching with the help of their demo video available. You can save your favorite keywords directly in your account and hence it cuts the need of saving it anywhere else that makes it time-saving too.
This can be the best SEO optimization tool in the market because the tool directly lets you put your competitor’s website and show you the keywords they are using. This way, you can pick up their top keywords and get to know where you are missing. So, as its name implies, SpyFu spies for your competitor’s SEO strategies and present you their keywords model.
One possible con is the difficulty level because for a beginner SpyFu can be a bit confusing. But don’t worry, by the time you will get it.